Heat transfer decorative printing methods have been all the rage in recent times. Direct-to-film (DTF) printing, in particular, has gained significant traction for its relatively low startup costs, easy-to-learn process, and vibrant and durable results. But before DTF came to the forefront, heat transfer vinyl (HTV) was a popular heat transfer decorative method. In fact, …
Key Points Consumer spending is still going strong, particularly on leisure, travel, and activewear; footwear is a big hit in the sporting goods segment Job market remains robust but higher than expected jobless claims (after revisions) are a cause for concern Make the most of the current consumer spending trends before the economic climate changes …
Promotional products are all the rage today. While custom apparel is still nice, consumers are also interested in various goodies they can customize with their designs. Whether it’s on mugs, pens, tumblers, or even first aid kits, the opportunities of making and selling custom promotional products shouldn’t be underestimated. Tempting though it may be to …
Should You Print Promotional Products in Addition to Apparel? Read More »
Acquiring the necessary screen printing equipment can require a significant investment to allow your custom apparel printing to take off. Entry-level equipment may be affordable, but you can only go so far before further progress requires better equipment to meet growing demand reliably. Buying new is going to be costly, especially for higher-grade equipment. The …
Used Screen Printing Equipment: Should You Buy Them? Read More »
Starting a business always requires much thought and planning to get it off the ground. With apparel printing, not only do you have to think about your niche, but you also have to consider who you’re marketing to. It would be straightforward to say you’ll target consumers and their desire for custom-made goods, but you …
Choosing the Right Apparel Printing Business Model for Your Print Shop Read More »
Key Points The recent bank failures have caused quite a stir, marking even more uncertainty in the weeks and months ahead Consumers are steadily spending less, while lending standards are getting tighter, making it harder to expand your business The likelihood of a recession starting is getting higher; be frugal with your print shop’s finances …
Several financial institutions have found themselves in dire straits recently, and you’ve undoubtedly seen many news articles covering these events. Even though various outlets say this might not be good news, how big of a deal is it to you as a print shop owner? The answer? Not much, thankfully. What Exactly Happened? It all …
Bank Runs and You: Does This Affect My Print Shop? Read More »
Running a print shop isn’t solely about selling your goods and services to customers. With all the supplies and materials you need for your decorative printing services, you’ll need to store them and manage your stock levels consistently. How you manage your inventory can depend on many factors: how do you store your inventory, for …
Key Points Applying the HOPE framework to 2023’s economic climate indicates that a recession may be coming There’s still a great deal of uncertainty with which direction the market will go Prepare your print shop by making smarter decisions to futureproof against the adverse effects of recession Currently, the economy is in a sweet spot: …
How to Monitor and Prepare Ahead for a Recession Read More »
Key Points The economy is still looking strong, though consumer spending is slowly declining Stagflation is likely as growth begins to slow and prices continue to rise Print shops need to capitalize on current trends in events and fleece, and to start saving up for the future From our previous economic watch post, the US …
